Snapchat Brand Lab

Lead Designer: Victor Kowalski
Designers: Dylan Berzabal, Stephanie Neri
Illustration: Clemens den Exter
Snapchat Brand Lab is a space for experimentation and discovery, where elements are dissected, combined, and transformed unexpectedly. These elements are the breath of Snapchat’s tools, namely Augmented Reality. A brand identity was crafted to reflect this.