Lollapalooza AR Compass

Lead Designer: Sean Lee
Design: Victor Kowalski, Ananya Scindia
Animation: Victor Kowalski, Myung Cha
Production: Taylor Donaldson

Building on the momentum and insights of EDC, ARCADIA is conceiving and executing the AR strategies for Lollapalooza. Our team came together to reimagine the festival experience through AR. The design team was responsible for adapting Lollapalooza design language to branding unique to the partnership. The designs were brought to life by ARCADIA’s in-house AR team.