Lays Endless
Sizzle Reel

Art Director: Stephanie Neri
Motion Design: Victor Kowalski
Animation: Victor Kowalski, Marcio Lima,
Tari Inyeinengi
Editor: HJ Chong
Production: Julia Conforti
The potato chip has become increasingly commoditized with the rise of private labels and the growth of several key competitors. Because of this, the number one problem for Lay’s was brand distinction – while the brand was always top of mind during snacking occasions, consumers (significantly younger consumers) were not clear on the unique product & functional benefits that make Lay’s distinct. To combat this challenge of distinction, Lay’s sought to be more culturally relevant – to insert Lay’s back into the cultural conversation to gain reappraisal from younger consumers.

This campaign won a Shorty Award